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Intel study upsets ideas of how products are used


Excerpts from an Interview with Genevieve Bell about her ethnographic study in Asia. She is working as a cultural anthropologist at Intel.

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More Intel Anthropology

Forbes has a Reuters story on Genevieve Bell. Intel itself has a website describing its People-centred research. There is a subpage on Bell: "The goal of ethnographic research at Intel is to bring the human component into discussions about technology. Intel gains a lot of value from ethnographic studies. [...] Ethnographic research can inform business decision-making at Intel with the rich textures of real-life experiences. It balances the traditional business model by embracing the human side of using technology and the Internet in everyday life." The page is interesting for those wondering what to do with anthropology later, and for those who want to discuss sociocultural anthropological research ethics and ethics of online research.
See our earlier reports, too ...

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