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Intel and the Anthropologists


At brandeins.de I found a very interesting article (german only, sorry) about Intel working with Anthropologists and other social scientist. They employ them to discover the cultural differences in the use of technology, and the different needs of cultures concerning technologies. Interesting example is, that in Malaysia people prefer to have the direction of Mekka in the display of their cell phone.
This is whole topic "adaption of technology", in special semiconductor technology, is not only a very interesting field, it seems its also a field where you can actually earn money as anthropologist. It's glad to see that major, international companies discovered that they have to adapt the products to the differentcultures, and not (only?) the cultures to their products (as with advertising, for which they spend much more money).
Thanks, Seewolf, for pointing me to the article


... Comment

new url

hi, the people at brandeins.net changed the url for the article. it reads now:
www.brandeins.de

regards,
andreas

... Link

Thanks!
Corrected.

... Link


... Comment

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