Very nice is this part of the FAQ:

Why would I be interested in the information in a Global Attention Profile? Why should I care what a media outlet pays attention to?

A GAP is analagous to the ingredients and health information on food packaging. When you eat potato chips, it's worth knowing that you're not ingesting much Vitamin C. Eat nothing but potato chips and you're likely to end up catching scurvy.

Similarly, a GAP can tell you whether a media outlet is giving you information on Africa, or whether using this media source is going to lead to an Africa deficiency. While your gums won't bleed and your teeth won't fall out, an Africa deficiency will mean you're less likely to understand future media stories that involve Africa, less likely to understand Africa's role in global politics and more likely to be surprised by events triggered by events in Africa.

This is incredible and very valuable. With the exception of Australia today's tendency seems to be: The less covered a region is by news-media the more probable it is that it falls into the "classic field" of cultural anthropology.