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America - Save our Nature or how I explored the evironmental conscience in New York


The bottle i hold in my hand is bottled with the source of Crystal Geyser - a natural alpine sring water. It looks fresh, even healthy. I read the label and it seems that this natural splash is saving the american environment: "Making a difference - Crystal Geyser alpine spring water is a proud sponsor of American Forests' tree planting fpr environmental restoration". I drink it with a clear conscience. I continue to read the label: "Before opening, make sure cap safety ring is unbroken!". "Hey, they really care about me" is coming to my mind. But then? What do I have to read on my little, healthy friend? "Do not refill!". WHAT? Facts about saving the environment by bying plastic bottles on: www.crystalgeyserasw.com.


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Hi, thanks for that report from NYC! Similar here in germany: you buy a beer crate from (I think) Warsteiner and also save the rainforest: They buy one quadratmeter for every sold crate.

Well, the most horrible thing of advertising and slogans is: in most cases they really work.

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