Tiernan Ray has published an interesting article on blogging, called Why Blogs Haven't Stormed the Business World: "Whatever you may think of the publishing revolution known as blogging, the advent of technology for posting "top-of-mind" thoughts to a Web site is an intriguing development in Internet history. Weblogs, or "blogs" for short, dramatically ease the process of uploading simple kinds of content, thus facilitating a loosely organized kind of collaborative publishing. We're at an important moment in the evolution of such publishing, and it is worth pausing to reflect on how things could go terribly wrong. The main virtue of blogging is that it closes the arms gap between informed, individual users and official outlets of information. And it has potential not only in the public world, but also in the corporate sphere. "

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