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Ethno::log |
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Dept. of tech. adaption, praying mantis, June 6, 2004 at 12:38:45 AM CEST The Consumer Anthropologist I stumbled across this short article about ethnographic methods used for market research issues from Jennifer McFarland published in the Marketing subcategory of Harward Business School "Working Knowledge for Business Leaders" website. Very nice is the how-to on detecting "shady" offers for ethnographic research =). ... Comment |
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