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The www-jungle and a 'Netnograf'


The 27 years old German Markus Giesler is not only North America's presumably youngest professor in marketing but also gained some experience as an 'Netnograf': UNISPIEGEL writes that "just like an anthropologist enters the Amazon jungle, Giesler enters the World Wide Web. He classifies the cyber consumers into tribes and researches into their rituals and religions. ... He has observed the Napster community which bootlegs music titles from each other's hard disk. Giesler mocks that they go after the slogan of 'liberty for information', an interpretation of Marx' and Engel's 'abolishment of property'. But instead of some profane internet thiefs he discovered a www-community (or congregation?) who wants to 'cleanse itself from the evil of music consuming culture' through their deeds".in GermanWie ein Ethnologe den Amazonasdschungel betritt Giesler das World Wide Web. Er unterteilt die Cyber-Konsumenten in Stämme und erforscht deren Rituale und Religionen. Als so genannter Netnograf hat er die Napster-Gemeinde beobachtet, die sich gegenseitig Musiktitel von den Festplatten raubkopiert. "Dabei gaben sie die Parole ›Freiheit der Information‹ aus - frei nach Marx' und Engels' Devise ›Abschaffung von Eigentum‹", spottet Giesler. Statt profaner Internet-Diebe entdeckte er eine www-Gemeinde, die sich durch ihr Tun von dem "Übel der Musikkonsumkultur reinigen" wollte.


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The web is a web indeed -- numerous paths crossing each other and themselves again and a again. If you have a look at the website for my currently running class e_thnology_3 and scroll down till 21. June 2004, you'll find bibliographical information and a hyperlink to a text by Giesler called The Anthropology of file-sharing. Some weeks ago I received an e-mail from him, as he had found his text mentioned on my class-website (via referrers, I guess) and told me that he was glad to see his paper being used by me. He offered to send me another paper of him, which is still in progress, I said yes, and he has sent it. Networking ...

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